
Is Free Shipping Really Free? The Costs You Don’t See
Ever wondered if free shipping is truly free? In this blog, I break down the hidden costs behind “free” shipping, how big companies like Amazon absorb those expenses, and why small handmade businesses can’t do the same. Learn how platforms like Etsy push sellers to raise prices just to stay visible in search results and how the psychology of free shipping influences your buying decisions. Plus, I’ll explain why I charge a flat shipping rate instead, saving you money in the long run with a more transparent approach. Read on to discover the real cost of “free” shipping!

Why I Transformed My Business into a Boutique that Blends Handmade and Wholesale
I share my journey of creating a boutique that beautifully blends handmade and wholesale items. I discuss the challenges I faced while running a business where I made everything by hand, and how it sometimes felt overwhelming. The demands of marketing, shipping, and managing my time left little room for the creative process I love. By incorporating wholesale products, I found a way to balance my passion for crafting with the need to keep my boutique stocked and thriving.

The Transformation of Butterflies and Us: Lessons from Nature
Ever wondered what butterflies can teach us about life and business? The parallels between these beautiful creatures and our own experiences. From shedding old habits to embracing change.

My Journey To Jewelry Making
How I started making jewelry…
It all started with a trip to the store and a baby that would not take a nap. That Baby's nickname is sweetellabella. Now 15 years later my Sweetellabella still inspires me.